To some people's surprise there are some tips to great candle burning. The first burn that you do on your candle is the most important one. In order to prevent tunneling and to maximize the burn time, allow the candle to burn side to side in the glass. Otherwise, a memory ring is created, and the candle will tunnel for the rest of the time it is lit.
Another tip that you should follow is in regards to storage. Make sure to keep the candle out of direct sunlight and heat.
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